- Watch steve jobs 2015 movie online michael fassbendor movie#
- Watch steve jobs 2015 movie online michael fassbendor Pc#
Instead of the public-tech visionary, it gives us Jobs backstage, as he prepares for three of his famous product launches: in 1984, 19.
Watch steve jobs 2015 movie online michael fassbendor movie#
Steve Jobs the movie is an attempt to unscrew the back of that cultivated persona and show us what’s inside. This is much more intuitive and cool.’ We did all that work for him, didn’t we?”
Watch steve jobs 2015 movie online michael fassbendor Pc#
We were the ones who said: ‘You’re idiots using that PC stuff. And what struck me about it is that we – lots of us in the arts and media world – we were his Trojan horse. One man forging ahead, breaking through any barrier. He’s a businessman really, but in America it’s part of the myth of the frontier: the pioneer.
“We all bought into it, especially in America. “We’re all partly responsible for that,” says Danny Boyle, whose new movie, Steve Jobs, seeks to tell the story in a different way. Jobs controlled the medium and the message. Meanwhile, Jobs’ product launches, broadcast directly to the tech-hungry faithful, were as eagerly anticipated and rapturously received as any movie. As did Jobs himself, who refined his own west coast hippie image down to a monkish brand identity: black polo neck faded, beltless Levis white trainers round glasses. Long after Apple had gone from sticking it to The Man to basically being The Man, it somehow held on to those countercultural credentials. Before the Think Different campaign, there had already been the notorious 1984 Macintosh ad, directed by Ridley Scott, which also cast Apple as the rebels and the troublemakers, bringing down some grey, Orwellian dystopia. It’s great.”Īs well as being possibly the longest recorded period of self-doubt in Jobs’ career, the anecdote brings home just how much Apple and its figurehead were one and the same, and how closely Jobs controlled the image of both. “People already think I’m an egotist, and putting the Apple logo up there with all these geniuses will get me skewered by the press.” After a few seconds’ pause, Jobs then said: “What am I doing? Screw it. When it finished, Jobs said he loved it but they couldn’t go with it. The troublemakers …” over a montage of portraits of great innovators: Albert Einstein, Bob Dylan, Martin Luther King, Mahatma Gandhi, er, Richard Branson. They waited apprehensively as Jobs viewed the now-famous ad, where the voiceover intones, “Here’s to the crazy ones.
A n advertising exec gave a revealing account of the first time his firm pitched Apple’s Think Different campaign to Steve Jobs, in 1997.